Jung Hee Choi
Jung Hee is a plotter, schemer and a dreamer for social justice and current Deputy Director of Power California. For over 20 years, she has been designing and leading strategies that help organizations win campaigns, change narratives and lift community voices. From 2006-2014, Jung Hee was the communications director and chief architect of the communications program and strategies at Community Coalition in South Los Angeles, founded by Congresswoman Karen Bass. Prior to joining Power California, Jung Hee was a consultant working with some of Southern California's top social justice organizations to develop smart, high impact communications, media and narrative strategies. She joined Power California's team in 2018. In her current role, she oversees strategies and campaigns to build the power of young people, shift narrative and advance policies that will transform California to a more just and equitable state for all. Jung Hee is also a founding mentor, former senior advisor and current advisory board member of Reframe, a national organization building narrative power to win.