HIT Strategies conducted five in-person focus groups of Black voters from Milwaukee from August 4th to August 5th, 2021, on behalf of BLOC Wisconsin to explore the following research objectives: 1 .Understand the impact and resonance of power-frame messages on the 2020 political participation of low propensity/first time voters 2. Measure awareness of and reactions to Black political power (insurrection, voter suppression, etc.) and what impact that has on future political participation of low propensity voters 3. Measure awareness, enthusiasm, and potential participation of low propensity voters in municipal elections 4. Test the efficacy of information as persuasion to raise the perceptions of power and vote likelihood.