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April 30, 2023
Narrative and Identity
Latinx Values Messaging GOTV Test with Florida Rising Together
Description
In fall 2022, Sojourn Strategies, in partnership with Florida Rising Together, Solidarity Strategies, and Analyst Institute, conducted a field experiment to measure the impact of a survey-informed message developed to increase voter participation among Latinx voters.
Authors
Analyst Institute
Analyst Institute
source
Analyst Institute, Sojourn Strategies, Solidarity Strategies, Florida Rising Together
This Latinx values message was developed based on previous survey research led by Equis Labs. The purpose of this experiment was to compare the survey-informed values-based message to more standard messaging on voter turnout. Both versions of the program included in this test used only Spanish-language content and were designed to appeal to Latinx voters.
Related Research
PDF
August 10, 2022
Latinx Values Survey
DPI supported Equis and Sojourn Strategies in a partnership with numerous organizing groups including Florida Rising, Make the Road Nevada, Poder NC, LUCHA, Voces de la Frontera, and PICO California to survey Latino voters and dig deep on who is voting, why, and what values are motivating for civic engagement.
URL Link
August 5, 2022
Latinx Values Survey Results - DPI Digest
DPI supported Equis and Sojourn Strategies in a partnership with numerous organizing groups including Florida Rising, Make the Road Nevada, Poder NC, LUCHA, Voces de la Frontera, and PICO California to survey Latino voters and dig deep on who is voting, why, and what values are motivating for civic engagement.
